Hey there


Hello there and thank you for taking the time to read a little more about The Kind Co.

The Kind Co is a small, family run business specialising in all things organic and minimal for little ones. Our range is designed for the journey parenting brings whilst making your shopping experience easy and inspired. 

My background working as a buyer for a fast fashion high street retailer inspired me to want to do better for our children and our planet. I wanted to design pieces that were eco friendly, soft on our babies skin and gender neutral but fun. This is when The Kind Co was born. 

As a brand we are passionate about spreading love and kindness through our messaging. Hours of time, patience and careful consideration goes into each design and message that we create. We love all things simple, stylish and minimal. Our designs are not seasonal or 'fast fashion', but instead designed to last all year round and to be passed from sibling to sibling.

We are working towards making kindness 'the norm' and ultimately we just want to make you and your little one smile whilst wearing our carefully curated pieces.

 We are all in it together | parenting is so rewarding but it is also hard... so lets teach our little ones to be kind and allow them to be little, that little longer.